I'm interested in finding out what bands and listeners think of a
relatively new trend in music competitions by which artists
encourage their fans to vote for their music online. The winner,
consequently, is the act with the most votes. I'm coming across
more and more of these competitions and I think their system is
immoral.
Bands work hard to build up fan bases. My band has a substantial
and ever-increasing mailing list from which no-one has ever asked to
be removed; due, I think, to the efforts we make to control the
frequency with which we contact people. We send out one e-mail per
gig, and we won't pester people in Bedminster about a show in
London. I think we'd risk our fan base if we bombarded people with
'vote for us' correspondence every time we were trying to get
freebies for the band. Once I voted for a band in such a promotion
to help them out - promptly I received an e-mail saying, 'Don't
forget you need to vote every day!'
Being trusted with a person's contact details is a privilege, and
spamming people for personal gain is an abuse of that trust. It may
be possible to argue that bands will attract willing votes if their
fans are passionate enough, but I don't think it's realistic to make
that assumption about unsigned bands. Dropping the responsibility
of attracting voters at the doorstep of the bands conceals the
cheapness of the trick; that the competition organisers have found
means of persuading others to do their spamming for them.
Ultimately the winners are always the organisers, who have found a
cheap method of attracting people to their websites.
I'd like to think that these competitions are unpopular, but I'm not
sure what people think. If this form of promotion is unwelcome I
think people should make their feelings known to encourage better
forms of music competition.
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I agree with the comments made so far.
Personally, I despise any form of competition in music, and it's an
ever growing trait that I feel quite strongly about.
Competition is all very good for the sports
field, after all, sportsmanship thrives on working to be better than
the rest. However, applying a 'survival-of-the-fittest' mentality to
any form of 'art' is simply detrimental to the whole creative
process. Would we be asked to judge a Picasso against a Van Gogh and
be expected to choose which one is the best, at the expense of the
other? Of course not. Both are there to be appreciated for their own
individual merits. As with any art form, variety gives music it's
richness and sensuality. So, why are we being cheaply asked to
choose one band at the expense of another?
Personally, I'm not prepared to 'vote' for ANY
band, no matter how much I like them. I'll happily buy their album,
go to a gig, or even buy a t-shirt (assuming they've catered for my
size) because none of these supportive gestures will be to the
detriment of any other band. But 'voting' is another matter -
effectively, we're being asked to give a 'black mark' to whoever we
DON'T vote for! When such little respect is given to fans that
nothing more taxing is required of them than a mere 'vote', isn't
that just a little patronizing?
Sadly, 'Battle Of The Bands' is another
equally repulsive form of competition that has been growing in
popularity over recent years. What positive energy can possibly come
from bands working AGAINST each other? Surely, the only way for a
healthy music 'scene' to develop is for bands to work TOGETHER
rather than compete against one another!
Last month, a Somerset based newspaper group
won an award for it's annual 'Battle Of The Bands' competition. OK,
so let's not begrudge them such an accolade, but it does make you
wonder exactly who they're doing it for - the bands? - or
themselves? Similarly, today’s TV game-show culture is encouraging
music to be seen as a gladiatorial arena - a 'fight-to-the-death'
scenario, not to offering potential career options to talent less
wannabes.
Competitive mentality is slowly suffocating
pure creativity. Is it any wonder that today's mainstream music
sounds so formulaic? It's only because everyone is after a piece of
the same cake without considering that they could, if they wanted
to, bake a completely different cake. Bands who enter these
competitions will inevitably focus their attention on beating their
rivals rather than being inspired by others to fulfil their creative
potential. So, ironically enough, if you want my vote - don't ask
for it!
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